In a technology-driven world, your company’s digital marketing strategy and online presence are ultimately what is going to get and retain customers for your small business. Many small businesses, especially now during the pandemic, do not have the budget to invest a lot of money or time into marketing your company. But there are still economical marketing solutions that you and your team can do to get your company out there.
Blogging
Starting a blog on your company’s website (just like this one!) is an effective and inexpensive way to improve your online presence. Regularly updating your blog with only one or two short articles a month can do wonders for your online presence. You can even have employees write about different industry topics that your target market would find valuable.
Company blogs provide engaging content to your current and potential customers that also bring in website traffic. Blogs are great for SEO, providing search engines with regularly updated website content and targeted keywords. They also establish your company as an industry expert and provide an opportunity for people to share your blogs, widening your reach.
Social Media
Posting and engaging on different social media platforms is an essential and effective way to grow your small business online. Make sure you create business profiles on the social media platforms that you believe your targeted audience checks the most. If you are a B2B company or have customer segments that are business professionals, you will probably want to create a company LinkedIn page. If you are looking to target younger consumers, Instagram would be a valuable platform to be on.
Once you have created business profiles on social media platforms, it’s time to post content and engage with the community! You should consistently be active on social media, promoting your blog articles, posting informational content about your brand, and directly communicating with followers. Don’t forget to use hashtags and geotags to reach new audiences!
Email Marketing
Email campaigns are one of the most effective and economical marketing strategies business can do to generate awareness and leads. Email marketing can also maintain relationships with your existing customers through monthly newsletters, promotions, and giveaways.
Are you trying to get more Google or Facebook reviews? Create an email campaign encouraging your current customers to leave a review. You can even add a giveaway aspect to give them an incentive to take a few minutes out of their rate and review you on your Google Business profile.
Even if you don’t have a large budget to put behind marketing your business, there are still effective ways improve your small business’s online presence. In addition to being a leading office technology company, MBS has a marketing division that helps businesses grow their brand using website design, social media, and much more. To learn more, check out our marketing website or contact us today!
